A people-pleaser who avoids taking any real position to keep everyone happy — the person who agrees with whoever they're talking to and never risks an honest opinion. In Spain, a bienqueda is exhausting to be around once you notice the pattern.

In Spanish-speaking cultures, to play hard to get — pretending you don't want something in order to be asked multiple times. The social game of withholding consent until sufficiently pursued.

A young working-class Spanish woman with a very specific aesthetic: super-straight hair, long nails, tight clothes, lots of makeup, and an attitude. Like 'cani' but specifically female — a social type that's mocked by some and celebrated by others.

To convert content or an audience into money. The dream of every content creator and the goal of every digital brand.