A simple, unpretentious, easygoing person who makes everyone feel welcome. A campechano is the opposite of a snob — accessible, warm, and the kind of person you can talk to about anything without feeling judged.

An insufferable, intensely annoying person who gets on everyone's nerves from the moment they arrive. A repelente doesn't need to try — irritating people is their natural state of being.

To absolutely nail something, to perform at an extraordinary level beyond anyone's expectations. When someone mata at something, there's simply no competition — they've raised the bar and left everyone stunned.

A connected series of posts on social media that develops a topic in depth. The thread is the long-form format of the internet age — a way to tell a story, break down an issue, or drop receipts one post at a time.