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/Sounds like "AH" (as in "art") + "LAH" (as in "lava") + "GOH" (as in "go") + "mah" (as in "mark")/

Meaning

Mexican expression for dismissing someone or something, or for throwing in the towel out of frustration. Telling someone to go "a la goma" means you're done with them or just don't care anymore.

Examples

Forget him if he treats you badly, you don't need him.

Forget the diet, today I'm eating the whole cake.

Regional synonyms

In Mexico, literally "sooty" or "covered in ash," but also used as a mild neighborhood insult, a softened substitute for a stronger word, roughly equivalent to "the bastard" or "that scoundrel."