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/Sounds like "KOO" (as in "cool") + "mah" (as in "mark")/

Meaning

In Chile, a derogatory and classist term for someone considered to have tacky or low-class tastes and manners. The opposite of refined, according to whoever uses the word.

Examples

She finds everything cuma - she's very snobbish about her things.

Don't be cuma - you don't shout like that in a restaurant.

Word family
Regional synonyms

A brave, capable, totally fearless person who handles anything life throws at them. In Colombia, verraco is one of the highest compliments you can give. It implies toughness, determination, and skill. The noun "verraquera" describes that quality itself, the raw drive and grit that makes someone exceptional.