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/Sounds like "KOO" (as in "cool") + "mah" (as in "mark")/

Meaning

In Chile, a derogatory and classist term for someone considered to have tacky or low-class tastes and manners. The opposite of refined, according to whoever uses the word.

Examples

She finds everything cuma - she's very snobbish about her things.

Don't be cuma - you don't shout like that in a restaurant.

Word family
Regional synonyms

A dirty, messy person with disgusting habits in Mexico. Also used for someone who says inappropriate, suggestive, or off-color things in public.