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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "MEHN" (as in "met") + "soh" (as in "solo")/

Meaning

To pretend you do not know or understand something in order to dodge responsibility. In Mexico, "hacerse menso" is that strategic act of playing dumb when you clearly knew all along. Everyone sees through it, which makes it even more annoying.

Examples

Don't play dumb, I know you already knew about the raise.

He acted clueless when they asked him about the money.

When something fails or does not go as planned, said with a self-deprecating laugh. Borrowed from the "Mission Failed, We'll Get 'Em Next Time" meme and adopted across Latin America as a casual way to shrug off a setback without too much drama.