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/Sounds like "AH" (as in "art") + "LOH" (as in "loan") + "MAH" (as in "mark") + "choh" (as in "chose")/

Meaning

With courage and boldness, facing something head-on without hesitation or excuses. In Mexico, "a lo macho" means you're not backing down: you say what needs to be said and do what needs to be done, straight and without apology.

Examples

He said it straight to their face, no beating around the bush and no apologies.

You have to step up and be bold if you want people to take you seriously.

Regional synonyms

An upper-class person who acts the part, wealthy, polished, and carrying themselves with an air of superiority that the rest of Lima can't miss. The pituco is Peru's version of a snob: private schools, designer clothes, and a social circle that doesn't include anyone who takes public transit.