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/Sounds like "AH" (as in "art") + "LOH" (as in "loan") + "MAH" (as in "mark") + "choh" (as in "chose")/

Meaning

With courage and boldness, facing something head-on without hesitation or excuses. In Mexico, "a lo macho" means you're not backing down: you say what needs to be said and do what needs to be done, straight and without apology.

Examples

He said it straight to their face, no beating around the bush and no apologies.

You have to step up and be bold if you want people to take you seriously.

Regional synonyms

A slow, romantic cumbia rhythm danced close together. In Argentina the cuartelito is the moment of the dance that puts a couple's intentions to the test, the song that separates the dancers from the interested parties.