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/Sounds like "ah" (as in "art") + "choh" (as in "chose") + "LAHR" (as in "lava")/

Meaning

To intimidate or make someone feel embarrassed and small. In Guatemala acholar is what a bold person does to a timid one, leaving them flustered and unsure of themselves.

Examples

The teacher intimidated him so badly he couldn't speak.

Don't let them make you feel small, hold your ground.

Regional synonyms

A Mexican expression used when you witness something so embarrassing that you feel the secondhand shame yourself, even though it's not happening to you. The local equivalent of cringe.