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/Sounds like "ah" (as in "art") + "pah" (as in "park") + "choo" (as in "choose") + "RRAHR"/

Meaning

To squeeze, squish, or bear-hug someone so hard they can barely breathe. It's the most intense Mexican hug, pure affection with zero restraint. Your grandma apachurra you every time she sees you, and you love it even if you can't breathe.

Examples

Come here, I want to squeeze you, I missed you so much.

My grandma bear-hugs me every time she sees me.

Word family
Regional synonyms

In Colombia, to be completely head over heels for someone, so smitten or infatuated that it clouds your judgment and gets in the way of everything else in your life. When you are encucado, that person is basically all you can think about.