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/Sounds like "CHAH" (as in "chat") + "yah" (as in "yard")/

Meaning

An Andean blessing ritual where alcohol (beer, chicha, or singani) is poured onto the ground, a new object, or a space to give thanks and ask for good fortune. In Bolivia you challa a new car, a house, a business opening. From Aymara and Quechua, it is central to the Andean worldview: giving back a little to Pachamama for what she gave you.

Examples

We did the blessing ceremony for the new car with streamers and beer.

The carnival challa in Oruro lasts three days and is quite a spectacle.

Word family
Regional synonyms

A refrigerator, the essential appliance that keeps food cold and preserved in Mexico. It's the most important machine in any household, quietly working 24/7.