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/Sounds like the English word "chol" + "EH" (as in "egg") + "oh" (as in "oh")/

Meaning

In Peru, the act of discriminating against or looking down on someone for their Andean features or origins. The everyday racism that disguises itself as a joke or a snobby look.

Examples

Enough choleo - we are all Peruvian.

What he did was pure choleo and nobody said a word.

Word family
Regional synonyms

In Spain, doing something with maximum luxury, no expense spared, going all out. The image is one of pure abundance: five-star hotels, designer suits, private drivers. A todo tren means nothing was held back.