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/Sounds like the English word "chol" + "EH" (as in "egg") + "oh" (as in "oh")/

Meaning

In Peru, the act of discriminating against or looking down on someone for their Andean features or origins. The everyday racism that disguises itself as a joke or a snobby look.

Examples

Enough choleo - we are all Peruvian.

What he did was pure choleo and nobody said a word.

Word family
Regional synonyms

A rude, disrespectful, or badly behaved kid. In Mexico and Central America, 'mocoso' is the go-to word for a child who is causing trouble, being insolent, or acting like they were raised without manners. Calling an adult a mocoso is also devastating.