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/Sounds like the English word "chol" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

In Peru, to discriminate against or look down on someone because of their indigenous Andean appearance or humble background. It means treating someone as lesser based on how they look or where they come from.

Examples

They treated him poorly at the store because of the way he was dressed.

Stop looking down on people, that's ugly behavior.

Word family
Regional synonyms

A person with a big, prominent belly. In Mexico and Guatemala, "panzón" is more of an affectionate nickname than an insult: the dad with the beer belly, the uncle who always goes back for seconds. Hard to say without a bit of a smile.