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/Sounds like the English word "chol" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

In Peru, to discriminate against or look down on someone because of their indigenous Andean appearance or humble background. It means treating someone as lesser based on how they look or where they come from.

Examples

They treated him poorly at the store because of the way he was dressed.

Stop looking down on people, that's ugly behavior.

Word family
Regional synonyms

A fine, persistent drizzle typical of Lima that isn't quite rain but still gets you wet. It defines Lima's gloomy winter weather, not dramatic enough for an umbrella but annoying enough to ruin your hair.