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/DAR-se el LU-jo/

To treat yourself to something special or normally out of reach. In the Southern Cone darse el lujo can be genuinely positive — allowing yourself something good — or ironic, spending on what you really can't afford.

Example

"This time we treated ourselves to a fancy restaurant."

"You can't afford to miss a day with everything you have pending."

Regional synonyms:

Robar protagonismo, salir siempre en el centro de la foto o atención. El que come cámara no puede estar de perfil.