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/Sounds like the English word "fres" + "eh" (as in "egg") + "AHR" (as in "art") + "seh" (as in "set")/

Meaning

To act snobby or put on airs of social superiority in Mexico. From "fresa" (a pretentious, upper-class person), fresearse is the act of suddenly behaving like you are above your roots, adopting fancy mannerisms out of nowhere. Usually called out by people who knew you before.

Examples

Don't get all bougie, we're still going to the corner taco stand like always.

She got super pretentious the moment she started at that private university.

Word family
Regional synonyms
Bandera de España
Chulo

Mexican phrase to call someone out for deliberately playing dumb. It means demanding they stop pretending not to know or understand something they clearly do.