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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "GWAH" (as in "Guam") + "heh" (as in "help")/

Meaning

In Mexico, to play dumb and pretend you did not see or know something in order to avoid responsibility. The art of acting completely unaware at the exact moment it is convenient, even when everyone in the room knows perfectly well that you did see it.

Examples

Do not play dumb, I clearly saw you eat my lunch.

He acted clueless when they asked him to chip in for the boss's gift.

Word family

A sycophant who flatters those in power to get ahead, the classic yes-man who celebrates even his boss's mistakes. In Colombia and Venezuela, pelota is synonymous with "lambón" or "lame botas": someone who never has their own opinion, only whatever the boss thinks.