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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "GWAH" (as in "Guam") + "heh" (as in "help")/

Meaning

In Mexico, to play dumb and pretend you did not see or know something in order to avoid responsibility. The art of acting completely unaware at the exact moment it is convenient, even when everyone in the room knows perfectly well that you did see it.

Examples

Do not play dumb, I clearly saw you eat my lunch.

He acted clueless when they asked him to chip in for the boss's gift.

Word family

In Mexico, sharp, alert, and on the ball. Used as a heads-up warning to pay close attention, or to describe someone who catches on fast and never misses a thing.