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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "MEHN" (as in "met") + "sah" (as in "salsa")/

Meaning

In Mexico, to play dumb on purpose to avoid responsibility or accountability. The person pretends not to know or understand something so they don't have to deal with it.

Examples

Don't play dumb, you know it's your turn to wash the dishes.

She played dumb when they asked who broke the window.

Regional synonyms

To stop replying to messages and disappear without any explanation, as if you were an invisible ghost. It's the most cowardly and common way to end any relationship, friendship, or conversation in the digital age.