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/Sounds like "KEH" (as in "kept") + "PEH" (as in "pet") + "nah" (as in "nacho") + "ah" (as in "art") + "HEH" (as in "help") + "nah" (as in "nacho")/

Meaning

A Mexican expression used when you witness something so embarrassing that you feel the secondhand shame yourself, even though it's not happening to you. The local equivalent of cringe.

Examples

He started singing off-key on the bus, so embarrassing.

The secondhand embarrassment when he confessed his feelings in front of everyone and got rejected.

Regional synonyms

A debt you never intend to pay, a swindle or financial scam. In Spain a pufo is when someone takes your money and conveniently forgets the whole transaction.