A hook, appeal, or magnetism that draws people in naturally. Someone or something with gancho holds attention effortlessly — there's an intangible quality that makes it memorable and hard to ignore.

Red tomato in Mexico — the Nahuatl word that distinguishes it from the green 'tomate' (tomatillo). In most of the Spanish-speaking world there's only one 'tomate,' but Mexico needs two words.

Someone who's crazy, unhinged, or has a screw loose. In Mexico and Argentina, it describes a person who does wild, irrational things or says outrageous stuff without any filter. It literally means "unhinged" or "loosened," like a bolt that came undone in someone's head.

A mindset of working non-stop towards goals. An extreme version of hustle culture.