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/Sounds like "ah" (as in "art") + "OH" (as in "oh") + "rah" (as in "rapper") + "YAH" (as in "yard")/

Meaning

Right this instant, now, immediately, and no excuses in Spain. When you need something done ahora ya, the urgency is real and there's zero room for any kind of delay.

Examples

Do it right now, it can't wait.

I need that right now, it's urgent.

In Argentina, Uruguay, and Chile, to be far inferior to someone or something in quality, level, or ability. Used to say someone does not even come close to the standard being compared against.