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/Sounds like "chee" (as in "cheek") + "mohl" (as in "more") + "TROO" (as in "true") + "fyah"/

Meaning

A tacky, low-class woman with no sense of style or decorum. In Mexico the word comes from a beloved comedy character, and it stuck as the sharp term for someone who embodies bad taste from head to toe. Not a mild criticism.

Examples

She showed up to the wedding looking totally tacky, everyone noticed.

Don't be so low-class, at least comb your hair.

Regional synonyms

To make someone your number one romantic focus, your main person. Borrowed from gaming culture where your 'main' is the character you always pick, applied to crushes and romantic interest.