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/Sounds like "CHOO" (as in "choose") + "yah" (as in "yard")/

Meaning

Something lone, odd, or without a matching pair. In Ecuador, chulla is deeply woven into Quito's identity: the "chulla quiteño" is the classic proud man from Quito who dresses sharply despite having little, a symbol of local charm and resilience. The phrase "chulla vida" means you only have one life, so live it fully.

Examples

I ended up with one lone shoe and cannot find the other one anywhere.

You only have one life, you might as well make the most of it.

Regional synonyms

/Sounds like "CHOO" (as in "choose") + "yah" (as in "yard")/

Meaning

A person, especially from Quito, Ecuador, who carries personal style, charisma, and social charm, sometimes with more flair than actual money. The "chulla quiteño" is a historical cultural figure: elegant, witty, and smooth enough to move comfortably in any setting. Today it also describes someone who goes their own way, a solo operator with undeniable personality.

Examples

My uncle was the neighborhood character, everyone knew and loved him.

That guy always has a story to tell, he never runs out of words.

Word family
Regional synonyms

Showing 2 definitions, sorted by votes

A timid, naive, or easily scared person. Someone who gets spooked by anything or believes everything without question. Used between friends as gentle teasing, meaning roughly "do not be such a scaredy-cat" or "stop being so gullible." Tone ranges from affectionate to mildly condescending. Common in Mexico and Guatemala.