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/Sounds like "eh" (as in "egg") + "CHAHR" (as in "chat") + "BROHN" (as in "bro") + "kah" (as in "car")/

Meaning

To scold someone hard, to chew someone out. In Mexico, "echar bronca" is the quintessential Mexican scolding, the kind that leaves you shaking. It's when someone, usually a boss, parent, or authority figure, lets you have it for something you did wrong, and you just stand there taking it.

Examples

My boss chewed me out for being late.

Don't say anything to her or she'll give you an earful.

Word family
Regional synonyms

In Mexico, to be in excellent condition, top quality, or feeling absolutely fantastic. If something is "de pelos," it could not be better. The highest compliment you can give to a person, a car, a meal, or pretty much anything.