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/Sounds like "eh" (as in "egg") + "CHAHR" (as in "chat") + "FLOH" (as in "float") + "rehs" (as in "red")/

Meaning

To shower someone with exaggerated compliments, either out of genuine interest or to get something in return. It's the art of saying sweet things strategically, a classic of Latino flirting.

Examples

He showered her with compliments all night and she didn't even look at him.

Don't butter me up, just tell me the truth.

Regional synonyms

In Chile, to make a huge, embarrassing blunder that everyone notices. The name comes from a comic book condor character and is used for those spectacular screw-ups you can't walk back.