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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "EHL" (as in "egg") + "CHEE" (as in "cheek") + "boh" (as in "boat") + "LOH" (as in "loan") + "koh" (as in "coat")/

Meaning

To play dumb or act crazy to dodge responsibility. In Mexico, when someone "se hace el chivo loco," they pretend not to understand, not to hear, or not to know anything so they don't have to answer for what they did. The goat act is convincing enough to buy them time, but everyone sees through it.

Examples

Don't play dumb, everyone knows it was you.

He played dumb when they confronted him and didn't say a word.

In Mexico, a jerk or someone who acts mean or inconsiderate toward others. Not the worst insult around, but it clearly calls someone out for behaving badly.