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/Sounds like "mahr" (as in "mark") + "CHAHN" (as in "chat") + "teh" (as in "ten")/

Meaning

The friendly, familiar way street vendors and market sellers address their customers in Mexico. You'll hear "marchante" at every tianguis, street market, and taco stand in the country. It's a warm, commercial term of endearment that instantly makes you feel like a regular, even if it's your first time there.

Examples

Come on in, marchante! What can I get you?

The taco guy calls me marchante every time I show up.

Word family
Regional synonyms

In vain, pointlessly, with no result whatsoever. A Rioplatense expression that underscores that an effort or action accomplished absolutely nothing, similar to "for nothing" or "all for nothing."