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/Sounds like the English word "no" (same pronunciation) + "SEHR" (as in "set") + "MOH" (as in "more") + "koh" (as in "coat") + "DEH" (as in "debt") + "PAH" (as in "park") + "boh" (as in "boat")/

Meaning

Nothing to sneeze at: something with real weight and importance, not trivial in the slightest. Used in Spain, Mexico, and Colombia to remind people that something deserves genuine respect and attention. The literal image is turkey mucus, which is memorably gross and therefore memorable.

Examples

That award is no small thing, you really earned it.

Managing that company is no trivial matter.

Regional synonyms

Intense embarrassment that makes you wish the earth would swallow you whole. In Peru it comes from the word for avocado and describes that uncomfortable feeling that turns you green.