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/Sounds like "pah" (as in "park") + "RAHR" (as in "rapper") + "seh" (as in "set") + "EHL" (as in "egg") + "KWEH" (as in "quest") + "yoh" (as in "yoke")/

Meaning

To brag or act self-important, sometimes about something that is not even that impressive. In Mexico, when someone is parándose el cuello, they are puffing up their chest over an achievement that does not quite justify the show.

Examples

He has been bragging all week about the bonus he got.

Don't act all high and mighty, we all know what really happened.

Word family
Regional synonyms

The Chicano name for US immigration enforcement, especially ICE and Border Patrol. It is one of the most emotionally loaded words in the Chicano vocabulary, tied to deportation history and real, present fear. Hearing "viene la migra" in a neighborhood can freeze an entire block in place.