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/Sounds like "POO" (as in "pool") + "rah" (as in "rapper") + "pahn" (as in "park") + "TAH" (as in "tar") + "yah" (as in "yard")/

Meaning

Pure show, all appearance without real substance. In Mexico, 'pure screen' refers to when someone boasts about what they don't have or pretends to be something they are not.

Examples

That business was pure facade, it never had real customers.

Don't give me all the smoke and mirrors, show me results.

Regional synonyms

In Central America, someone cunning and hard to handle, or something extremely difficult and complicated. Context determines whether it's a compliment or a warning.