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/Sounds like "POO" (as in "pool") + "rah" (as in "rapper") + "pahn" (as in "park") + "TAH" (as in "tar") + "yah" (as in "yard")/

Meaning

Pure show, all appearance without real substance. In Mexico, 'pure screen' refers to when someone boasts about what they don't have or pretends to be something they are not.

Examples

That business was pure facade, it never had real customers.

Don't give me all the smoke and mirrors, show me results.

Regional synonyms

The full Cuban greeting that combines the friend address "asere" with the question "what's up." The most recognizable Cuban conversation opener between close friends.