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Bandera de México

/Sounds like 'POO-rah PAHN-tah-yah'/

Pure show, all appearance without real substance. In Mexico, 'pure screen' refers to when someone boasts about what they don't have or pretends to be something they are not.

Example

"That business was pure facade, it never had real customers."

"Don't give me all the smoke and mirrors, show me results."

Regional synonyms:

Persona de comportamiento vulgar, asociada con actitud callejera y mala educación. En Chile es un término despectivo que describe un estereotipo social específico.