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/Sounds like "tee" (as in "tea") + "RAHR" (as in "rapper") + "LEH" (as in "let") + "trah" (as in "tract")/

Meaning

In Colombia, to smooth-talk or lay on the charm to win someone over. The person "tirando letra" is running a seductive script to get into someone's good graces.

Examples

That guy was laying on the charm all night with the girl.

Stop smooth-talking me, that doesn't work on me.

Regional synonyms

A brilliant or sneaky move that nobody saw coming. In the Caribbean, "tremenda jugada" can mean an impressive play you have to admire, or a total backstab that blindsided you. Which one it is depends entirely on which side of the move you're on.