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/Sounds like "trah" (as in "tract") + "MOH" (as in "more") + "yah" (as in "yard")/

Meaning

A deceptive scheme or dirty play set up to take advantage of someone who never sees it coming. In Mexico, a tramoya happens behind the scenes so the victim loses without understanding what hit them. The word originally meant stage machinery in theater, which captures it perfectly: all the manipulation happens offstage.

Examples

They set up a whole scheme to take his job away and he never even noticed.

Do not fall for that, it is just a trick the salesperson is running on you.

A Tico word for head, literal or metaphorical. "Me duele la jupa" means my head hurts, "usá la jupa" means think carefully, "perdió la jupa" means he lost his mind. It comes from the Chorotega language and stuck in Costa Rican Spanish as one of the most identity-defining words. Used from the Isla del Coco to the Pacific coast, and nobody outside Costa Rica gets it.