Hidden away, secretly stashed somewhere no one can find it. In Colombia, encaletado means something or someone has been deliberately concealed — money hidden at home, a person laying low, or a secret kept out of sight.

To convert content or an audience into money. The dream of every content creator and the goal of every digital brand.

In Colombia, a strong insult between strangers, but also a term of endearment between close friends, depending on who says it and how.

A romantic female partner in a committed relationship. In most Latin American countries, calling someone your novia implies exclusivity and seriousness — it's several steps beyond just dating.