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/Sounds like "AHLP" (as in "art") + "ah" (as in "art")/

Meaning

A dominant, assertive person who takes charge in any group or social setting. Borrowed from English but used heavily in Latin American internet culture, often with heavy irony to mock men who try too hard to project dominance and masculinity online.

Examples

That entrepreneur thinks he's the leader of the sector.

Being dominant: entering first, asking later.

Regional synonyms
Bandera de México
Mero mero

A traffic jam where cars get trapped and can barely inch forward. It's the daily torture of living in any major Latin American city during rush hour.