Community

Your word isn't here yet

Join Hablaaa and add the expression no one else has documented.

/Sounds like the letters "A" + "T" + "R" (spelled out)/

Meaning

Short for "a todo ritmo" (at full rhythm/speed): going all out with maximum energy, no brakes. Born in Argentine cumbia villera street culture and rapidly absorbed into mainstream youth slang across Argentina and Uruguay. If someone is ATR, they are fully committed and not holding back.

Examples

How are you doing? Going full speed, we do not stop.

This weekend we are going out hard, everything is already set up.

Regional synonyms

A trend opposite to influencer marketing where creators tell you which viral products are NOT worth buying. A reaction against the non-stop sponsored content on social media. Used across Spanish-speaking internet communities.