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/Sounds like the letters "A" + "T" + "R" (spelled out)/

Meaning

Short for "a todo ritmo" (at full rhythm/speed): going all out with maximum energy, no brakes. Born in Argentine cumbia villera street culture and rapidly absorbed into mainstream youth slang across Argentina and Uruguay. If someone is ATR, they are fully committed and not holding back.

Examples

How are you doing? Going full speed, we do not stop.

This weekend we are going out hard, everything is already set up.

Regional synonyms

To completely upend the rules or the established order, usually abruptly. In Argentina and Uruguay, patear el tablero means blowing up what was agreed in order to start fresh, flipping the whole board over when a process has stalled or when someone decides the current setup simply is not working.