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/Sounds like the letters "A" + "T" + "R" (spelled out)/

Meaning

Short for "a todo ritmo" (at full rhythm/speed): going all out with maximum energy, no brakes. Born in Argentine cumbia villera street culture and rapidly absorbed into mainstream youth slang across Argentina and Uruguay. If someone is ATR, they are fully committed and not holding back.

Examples

How are you doing? Going full speed, we do not stop.

This weekend we are going out hard, everything is already set up.

Regional synonyms

In Argentina, a powerful header in soccer where a player connects the ball squarely with their forehead. A good frentazo often ends in a goal or a decisive clearance.