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/Sounds like "ehn" (as in "egg") + "choh" (as in "chose") + "CHAHR" (as in "chat")/

Meaning

To fall completely, helplessly infatuated with someone, losing all objectivity in the process. In Colombia, enchochar describes that all-consuming state where one person has all your attention and energy, sometimes to a disproportionate degree. Can also apply to a song or show you cannot stop thinking about.

Examples

He fell head over heels for that girl and cannot think about anything else.

I got completely hooked on that song and have been playing it all day.

Regional synonyms
Bandera de México
Bandera de Colombia
Bandera de Chile
Crushear

Something that is dominating social media conversation right now. When something is trending across Spanish-speaking countries, everyone online is reacting and you are likely already five minutes behind. The English word crossed over completely untranslated because no Spanish equivalent captures it as well.