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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "seh" (as in "set") + "EHL" (as in "egg") + "LOH" (as in "loan") + "koh" (as in "coat")/

Meaning

To play dumb, pretending you did not notice something or do not understand what is being asked, specifically to dodge a responsibility. Used widely across Latin America and Spain, it is one of the most universally recognized avoidance tactics.

Examples

He played dumb when I asked him about the money.

Don't play dumb with me, you know perfectly well what I am talking about.

Word family

In vain, pointlessly, with no result whatsoever. A Rioplatense expression that underscores that an effort or action accomplished absolutely nothing, similar to "for nothing" or "all for nothing."