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/Sounds like "ehs" (as in "egg") + "TAHR" (as in "tar") + "EHN" (as in "egg") + "LAH" (as in "lava") + "poh" (as in "port") + "MAH" (as in "mark") + "dah" (as in "dart")/

Meaning

To be in the loop, part of the inner circle, or well-informed about what's going on. In Argentina, estar en la pomada means you're connected, you hear things first, you know the right people, nothing important passes you by.

Examples

She's always in the know, she hears everything first.

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Regional synonyms

The bump you get on your head after a knock or a hit, a classic bruise-knot. In Mexico, chipote is the standard word for that swollen lump, and it's often said with a tone of sympathy or mild amusement at the clumsiness involved.