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/Sounds like "ehs" (as in "egg") + "TAHR" (as in "tar") + "EHN" (as in "egg") + "LAH" (as in "lava") + "poh" (as in "port") + "MAH" (as in "mark") + "dah" (as in "dart")/

Meaning

To be in the loop, part of the inner circle, or well-informed about what's going on. In Argentina, estar en la pomada means you're connected, you hear things first, you know the right people, nothing important passes you by.

Examples

She's always in the know, she hears everything first.

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Regional synonyms

In Spain, a very vulgar but very common expression of total indifference. Used in phrases like "me importa una polla" to say something means absolutely nothing to you and is not worth a second of your attention. The register is crude, casual, and unapologetically blunt.