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/Sounds like "fah" (as in "far") + "rah" (as in "rapper") + "MAH" (as in "mark") + "yah" (as in "yard")/

Meaning

A fake person who shows off things they don't have or exaggerates everything to impress others. In Mexican slang, faramalla also describes the whole act or spectacle someone puts on to get attention. If someone is pura faramalla, everything about them is smoke and mirrors.

Examples

Don't believe anything he says, that dude is all talk.

She stopped being my friend because she was totally fake, she made everything up.

Regional synonyms

When nothing goes your way and it feels like the universe has a personal grudge against you. In Mexico and Spain, the image is religious: your patron saint has literally turned their back on you, leaving you to fend for yourself against an endless streak of bad luck.