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/Sounds like "ah" (as in "art") + "SEHR" (as in "set") + "LAH" (as in "lava") + "BAHR" (as in "bar") + "bah" (as in "bar")/

Meaning

To excessively flatter someone with hidden interests, especially a boss. It's the art of calculated flattery.

Examples

He flatters the director just to avoid working.

Don't be a barba, work instead of flattering.

Word family

Everything that gets posted on social media: videos, photos, memes, text. "Creating content" became a real profession and now everyone wants to be a content creator.