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/Sounds like "ohr" (as in "oh") + "TEH" (as in "ten") + "rah" (as in "rapper")/

Meaning

Kitsch, tacky, and embarrassingly flashy, bad taste personified. In Spain, hortera describes something or someone that's trying to look fancy or cool but missing completely, too loud, too cheap-looking, without any class.

Examples

Ese diseño es muy hortera, parece de los años ochenta mal entendidos.

That design is really tacky, it looks like the eighties done badly.

Don't be tacky, that color combination doesn't work.

Regional synonyms

The natural style, charisma, or vibe someone projects through the way they move, speak, or dress. Having flow means radiating confidence and personality without trying too hard. You either have it or you don't.