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/Sounds like "POO" (as in "pool") + "rah" (as in "rapper") + "BEE" (as in "bee") + "dah" (as in "dart")/

Meaning

A greeting and life philosophy that's emblematic of Costa Rica, radiating well-being, gratitude, and good vibes. It's the Tico answer to everything: 'How are you?' → 'pura vida.'.

Examples

How are you?,Pura vida, mae, all chill.

In Costa Rica everything is pura vida, even the problems.

Regional synonyms

Short-form videos on Instagram for quick, snappy content. Reels currently generate the most organic reach on the platform and are the most direct way to grow your audience. Everyone is watching them, even if the content is completely useless.