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/Sounds like the English word "rut" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To share or repost content online so it reaches more people. When someone "rutea" a post, they are amplifying what already exists without creating anything new, the fastest way to expand something's reach. Used across Mexico, Argentina, and Spain.

Examples

They shared that meme and it already has a thousand reposts.

He forwarded the message to all his contacts and it went viral.

Word family
Regional synonyms

A washing machine in Argentina and Uruguay, the appliance you appreciate most when it breaks and you have to wash by hand. The lavarropas is an essential part of adult life nobody prepares you to value.