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/Sounds like the English word "rut" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To share or repost content online so it reaches more people. When someone "rutea" a post, they are amplifying what already exists without creating anything new, the fastest way to expand something's reach. Used across Mexico, Argentina, and Spain.

Examples

They shared that meme and it already has a thousand reposts.

He forwarded the message to all his contacts and it went viral.

Word family
Regional synonyms

A shameless, brazen person who does bold things without feeling the slightest embarrassment or remorse. The one with more audacity than sense, who acts like nothing happened and looks you straight in the eye.