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/Sounds like "SEHR" (as in "set") + "AH" (as in "art") + "gwah" (as in "Guam") + "DEH" (as in "debt") + "boh" (as in "boat") + "RRAH" + "hahs" (as in "hard")/

Meaning

To amount to nothing after generating a lot of expectation. Used in Argentina and Uruguay when something that was hyped up turns out to be completely insignificant: all that buildup, and nothing to show for it.

Examples

Al final el anuncio fue agua de borrajas; nadie le prestó atención.

In the end the announcement was a total non-event, nobody even noticed.

Todo ese ruido previo para que el resultado sea agua de borrajas.

All that hype and it turned out to be absolutely nothing.

Regional synonyms

A total fashion plate: someone who always looks impeccably dressed and groomed, as if they stepped straight off a runway or out of a magazine illustration. Used in Spain. The word comes from "figurín," an illustrated fashion figure or paper doll. A figurín never shows wrinkles, never looks rushed, and somehow manages to be overdressed for every occasion without it seeming out of place.