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/Sounds like the English word "trol" + "eh" (as in "egg") + "AHR" (as in "art") + "EHN" (as in "egg") + "SEH" (as in "set") + "ryoh"/

Meaning

To troll or harass someone with genuine intent to cause harm, going well beyond playful jokes. When the trolling becomes systematic and personal, it stops being humor and becomes digital harassment under a different name. Common across Latin America and Spain.

Examples

They started seriously going after him online and he had to close his account.

Serious trolling is not a joke, it's just cyberbullying with a different label.

Regional synonyms

A clever person with a crafty streak, someone who knows how to work a situation to their advantage. Can be positive or negative depending on context.