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/Sounds like the English word "trol" + "eh" (as in "egg") + "AHR" (as in "art") + "EHN" (as in "egg") + "SEH" (as in "set") + "ryoh"/

Meaning

To troll or harass someone with genuine intent to cause harm, going well beyond playful jokes. When the trolling becomes systematic and personal, it stops being humor and becomes digital harassment under a different name. Common across Latin America and Spain.

Examples

They started seriously going after him online and he had to close his account.

Serious trolling is not a joke, it's just cyberbullying with a different label.

Regional synonyms

In Mexico, the traditional rider dressed in an ornate outfit is a cultural symbol of the country. However, colloquially, something that is 'charro' is considered outdated, tacky, or excessively traditional in its style.