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/Sounds like the English word "güey" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To take someone for a fool, mock them, or not take them seriously because you think they won't notice. In Mexico it means treating someone like they're too naive to understand what's really going on.

Examples

Don't play me, I know exactly what's going on.

They're playing you and you don't even realize it.

Word family
Regional synonyms

To be the different or problematic member of a group, usually a family, the one who doesn't fit the expected mold. In the Río de la Plata region, the black sheep isn't always wrong, just different from what everyone else wanted them to be.