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/Sounds like the English word "güey" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To take someone for a fool, mock them, or not take them seriously because you think they won't notice. In Mexico it means treating someone like they're too naive to understand what's really going on.

Examples

Don't play me, I know exactly what's going on.

They're playing you and you don't even realize it.

Word family
Regional synonyms

A snobby upper-class person with an air of superiority and contempt for those they consider beneath them. In Argentina, cajetilla is a pointed insult aimed at the privileged who flaunt their status and look down on regular people.