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/Sounds like "NOHT" (as in "note") + the English word "giving" (same pronunciation) + "OOP" (as in "Uber")/

Meaning

The English motivational phrase "not giving up" adopted directly into Spanish-speaking social media and casual speech. It pops up in Instagram stories and captions as a declaration of perseverance, often dropped mid-Spanish sentence when someone is in full self-improvement mode.

Examples

After all that, not giving up.

Not giving up, I'm way too close to my goal to stop now.

Regional synonyms

A lie, a made-up excuse, or an exaggerated story someone feeds you to justify their behavior or get away with something. Used widely from Mexico to Spain and the Caribbean whenever someone tries to spin a tale instead of telling the truth.