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/Sounds like "keh" (as in "kept") + "MAHR" (as in "mark")/

Meaning

To publicly expose someone, to put their lies or mistakes on blast in front of others. On social media, 'quemar' someone means destroying their reputation.

Examples

They burned him in the WhatsApp group with screenshots.

Don't burn me in front of everyone, tell me privately.

Word family
Regional synonyms

Borrowed from English "on God," used across Spanish-speaking countries to swear that something is completely true. The equivalent of "I swear" or "no joke."