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/Sounds like "keh" (as in "kept") + "MAHR" (as in "mark")/

Meaning

To publicly expose someone, to put their lies or mistakes on blast in front of others. On social media, 'quemar' someone means destroying their reputation.

Examples

They burned him in the WhatsApp group with screenshots.

Don't burn me in front of everyone, tell me privately.

Word family
Regional synonyms

Hungover, suffering through the after-effects of the previous night's drinking. In Colombia the "guayabo" collects everything you drank the night before, with full interest. Being enguayabado is a full-body reminder that last night was probably a bad idea.