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/Sounds like "behn" (as in "bed") + "DEHR" (as in "debt") + "OO" (as in "Uber") + "moh" (as in "more")/

Meaning

To overpromise and underdeliver, offering things that simply do not exist. Someone who vende humo talks big, creates hype, and vanishes when it is time to actually deliver. Common in business pitches, politics, and anyone trying to sell you on something too good to be true.

Examples

Ese consultor solo vende humo, nada de lo que promete lo cumple.

That consultant is all talk and no action, he never delivers on anything.

Me vendieron humo con esa oportunidad de negocio.

They sold me a dream that turned out to be nothing.

Regional synonyms

A drinking straw in Costa Rica, Panama, and Nicaragua. The same object called "popote" in Mexico and "pajita" in Spain goes by "pitillo" in Central America. When these countries started banning plastic straws, pitillos were right at the center of the debate.