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/Sounds like "AS" (as in "art") + "tro" + "TUR" (as in "tour") + "fing"/

Meaning

Sounds like the English word "astroturfing". A campaign disguised as a grassroots movement but secretly funded and orchestrated by a brand, company, or interest group. Fake popular support manufactured at scale.

Examples

Those glowing reviews are all astroturfing paid by the company.

They uncovered astroturfing behind the trending hashtag.

Regional synonyms

A situation of joking around, goofing off, or an atmosphere where nobody's serious and everything's a laugh. In Spain it's that moment where laughter rules and seriousness simply doesn't exist.