Ver en español →
Bandera de España
Bandera de México

/Sounds like 'bo-CHOR-no'/

In Spain and Mexico, intense second-hand embarrassment or a deeply humiliating situation you can't escape from. Also refers to the suffocating, windless summer heat that makes everything feel unbearable.

Example

"I was mortified when I called him by the wrong name!"

"In this stifling heat there's no way anyone can get anything done."

Regional synonyms:

Persona tonta, ingenua o que siempre sale perdiendo en todo. En España se usa para alguien que se deja engañar o que hace el ridículo sin darse cuenta.