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/Sounds like "deh" (as in "debt") + "MOO" (as in "moon") + "reh" (as in "red")/

Meaning

Modest, restrained, and classy without overdoing it. The word went viral on TikTok as the aesthetic opposite of excess: showing up with elegance and self-awareness instead of screaming for attention. Spanish speakers adopted it directly from English and use it widely on social media.

Examples

Very demure, very mindful: that is how I show up to every interview.

Her style is very demure, she never overdoes anything.

Regional synonyms

To waste time, do nothing productive, and just be lazy. In Chile it's the art of doing absolutely nothing, and a huevón is someone who's made it a lifestyle.