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/Sounds like "deh" (as in "debt") + "MOO" (as in "moon") + "reh" (as in "red")/

Meaning

Modest, restrained, and classy without overdoing it. The word went viral on TikTok as the aesthetic opposite of excess: showing up with elegance and self-awareness instead of screaming for attention. Spanish speakers adopted it directly from English and use it widely on social media.

Examples

Very demure, very mindful: that is how I show up to every interview.

Her style is very demure, she never overdoes anything.

Regional synonyms

A stray or mixed-breed dog with no pedigree. In Mexico and Central America the term is used in a neutral or even affectionate way to talk about mixed-breed dogs, with no negative connotation at all.