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/Sounds like "eh" (as in "egg") + "CHAHR" (as in "chat") + "ROH" (as in "row") + "yoh" (as in "yoke")/

Meaning

To talk endlessly without actually saying anything useful. In Mexico, someone who "echa rollo" can speak for twenty minutes and leave you with zero new information. Strongly associated with politicians, salespeople, and anyone dodging a direct question.

Examples

El político le echó rollo a la pregunta y nunca respondió.

The politician dodged the question with a wall of empty words.

No me eches rollo, dime directamente qué pasó.

Stop beating around the bush and just tell me what happened.

Word family

To play competitive or ranked matches in a video game to climb the leaderboard and improve your rank. It's the serious mode where every win and loss counts toward your status.