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/Sounds like "eh" (as in "egg") + "CHAHR" (as in "chat") + "ROH" (as in "row") + "yoh" (as in "yoke")/

Meaning

To talk endlessly without actually saying anything useful. In Mexico, someone who "echa rollo" can speak for twenty minutes and leave you with zero new information. Strongly associated with politicians, salespeople, and anyone dodging a direct question.

Examples

El político le echó rollo a la pregunta y nunca respondió.

The politician dodged the question with a wall of empty words.

No me eches rollo, dime directamente qué pasó.

Stop beating around the bush and just tell me what happened.

Word family

To publicly expose someone, to put their lies or mistakes on blast in front of others. On social media, 'quemar' someone means destroying their reputation.